Industry Specific English

We offer an extensive range of Industry Specific English Courses for Business & the Public Sector as below in alphabetical order:

21. English Proficiency for Accounting
22. English Proficiency for Advertising & Marketing
23. English Proficiency for Banking
24. English Proficiency for Construction
25. English Proficiency for Consular / Diplomatic Services
26. English Proficiency for Cosmetic & Skin Care Retail Services
27. English Proficiency for Courier and Cargo Handling
28. English Proficiency for Engineering
29. English Proficiency for Finance
30. English Proficiency for Hotels & Tourism
31. English Proficiency for Human Resources
32. English Proficiency for Information Technology
33. English Proficiency for Insurance Industry
34. English Proficiency for Jewellery Retail
35. English Proficiency for Journalism
36. English Proficiency for Law
37. English Proficiency for Logistics
38. English Proficiency for Manufacturing
39. English Proficiency for Medical & Health Care Professionals
40. English Proficiency for Merchandising
41. English Proficiency for Pharmaceutical Industry
42. English Proficiency for Property Agents / Real Estate
43. English Proficiency for Property Management
44. English Proficiency for Public Relations
45. English Proficiency for Public Sector Departments
46. English Proficiency for Restaurants
47. English Proficiency for Retail Sales-Frontline
48. English Proficiency for School Teachers
49. English Proficiency for Secretaries and Personal Assistants
50. English Proficiency for Security Guard Industry
51. English Proficiency for Shipping Lines
52. English Proficiency for Telecommunications
53. English Proficiency for Transport Industry
54. English Proficiency for Travel Agents
55. English Proficiency for Watch & Clock Industry

English Proficiency for Accounting

This is for practicing accountants, bookkeepers and other accounting professionals, who need to develop their vocabulary, grammar and other essential English language skills for performing their everyday tasks. Training includes functional tasks and exercises that are designed to develop English pronunciation and intonation within an accounting context.

Upon completion of training, trainees will have increased their ability to conduct tasks in English as well as heightened the professional image of the company.

English Proficiency for Advertising & Marketing

Topics include, exploring the client needs, questioning, clarifying, describing FAB, making product / service presentations, up selling, and explaining after sales services.

If desired, a writing component related to marketing could be incorporated. By acquiring, practising, and expanding the professional knowledge and English language skills of this training, participants will communicate with more confidence and greater fluency which should generate more business revenue.

English Proficiency for Banking

This covers speaking and writing skills that are tailored for all banking staff in administration, front-line and managerial positions. The training provides the necessary English language and customer service skills to conduct everyday banking procedures with English speakers.

After completing this practical training, attendees will find an increased level of self-confidence when dealing with English-speaking customers.

English Proficiency for Construction

Focus can be on writing or speaking skills for better communication in the construction field - whether it is on-site or the back office. Trainees gain a much better understanding of grammar, pronunciation, units of measurement, response to instructions and certain types of writing commonly found in the construction field. Higher level participants will develop skills such as describing / interpreting charts, diagrams, language of cause and effect, contrasting, presenting, arranging meetings with clients, dealing with technical specifications, negotiating techniques, extending command of contractual language, etc.

English Proficiency for Consular / Diplomatic Services

Consular / Diplomatic English is suitable for all grades of consular personnel who use spoken and written English language skills in their day-to-day communication. Course content is designed to provide the necessary functional English language skills to handle a variety of situations encountered during the administration of consular services. Maximum efficiency of language, confidence and professional development is achieved through active participation in practical activities. Writing practice focuses on drafting professional, clear, reader-friendly messages with formality and sensitivity. Speaking activities focus on using the telephone, meetings, interviews, negotiations, presentations, public forums, press briefings, etc.

At the end of the training it is expected that participants will have developed their communicative competence and learnt about how to communicate professionally with impact and confidence.

English Proficiency for Cosmetic & Skin Care Retail Services

Our special training equips participants with the necessary English skills to receive customers, make appointments, demonstrate and sell retail cosmetics and skin care products, describe make up techniques, build up relationships with customers, deal with payment issues, handle complaints, etc.

The course is designed to help attendees communicate in English more accurately, more effectively and with more confidence to increase sales and cultivate greater customer loyalty.

English Proficiency for Courier and Cargo Handling

The courier and cargo handling industry is increasingly requiring its members to acquire or improve English language skills due to the developing global nature of their industries. This course is aimed at air cargo acceptance and handling staff, couriers, shipping agents, drivers, packers, warehouse staff, postal workers who need to communicate clearly and effectively in English. Development of effective communication skills can include the following: delivering customer care, hospitality English, using a positive attitude, using the telephone professionally, overcoming pronunciation problems, handling delivery problems, explaining procedures, replying to e-mail enquiries, quoting prices & weights, describing dimensions & timetables, tracking procedures, etc.

English Proficiency for Engineering

This training adopts a practical approach that is customised to the specific needs of the client company in aerospace, electrical, mechanical, or civil engineering fields. The aim of the training is to equip participants at any level with the necessary four English skills so as to express themselves more effectively in technical and non-technical forms of communication. Key areas include reports, proposals, formal business letters, memos, and presentations.

English Proficiency for Finance

This course will help finance professionals improve their English language skills and apply them in a wide range of financial and accounting situations. It will provide the key skills and vocabulary needed to work efficiently in an increasing English-speaking international financial environment. Material is based on realistic texts, topics and tasks commonly found in the financial field.

Upon successful completion of this training, participants become more confident and better able to function in workplace financial situations that require the use of English.

English Proficiency for Hotels & Tourism

The program equips those from frontline staff to senior management who need English for professional communication in the hotel and tourism industries by enhancing the four major language skills of listening, speaking, writing and reading, along with expanding the vocabulary and understanding of matters related to hotels, tourism and hospitality fields.

Authentic materials are used and emphasis placed on learning English for specific tasks such as facility management / bookings, reservations, front office, housekeeping, transport services, tour planning, Hong Kong tourist attractions, restaurant services, check-ins / outs, money issues, greater cross-cultural awareness, and describing / up selling facilities.

English Proficiency for Human Resources

This is a focus upon the important areas of English usage that are required by those working in Human Resources and related fields.

Training will be customised to the specific needs of HR personnel and material is based on real case scenarios, so that the learning is applicable and very useful to workplace situations in the HR field.

Participants will be able to develop, consolidate and extend their command of English writing, speaking, and listening skills that will enable them to effectively respond to a wide range of specified HR tasks in a more professional manner.

English Proficiency for Information Technology

Technical staff have the knowledge of their subject but frequently lack the means to adequately communicate to those who are not so technically-minded. The training is particularly attractive for those who would like assistance with expressing IT information, concepts, errors, instructions etc in simple, non-technical English. The course also explores other English language skills appropriate for use in everyday IT contexts.

With improved communication skills, participants will be more understandable, confident and productive when carrying out their duties.

English Proficiency for Insurance Industry

The training is aimed at those involved in the insurance industry who need to enhance their writing (letters, e-mails, reports, etc) and speaking (meetings, negotiations, presentations, etc) communication skills in English. Our training will provide participants with a wider key insurance vocabulary; a greater ability to discuss or negotiate insurance issues; increased verbal fluency and competency; improved grammatical structures; polished and more polished presentations.

At the end of the course, participants will have improved their speaking and writing skills to an extent of becoming more confident and competent in their work.

English Proficiency for Jewellery Retail

The training develops and upgrades the English proficiency of those in the front-line and back office retail jewellery business. The focal point of the course is on learning grammar and structures for the purpose of allowing participants to conduct daily workplace tasks in English more effectively and confidently. The training provides a practical approach to learning with clear and concise information that can be immediately put into practice. A special feature of the training is to build up a set of English expressions so as to increase sales with English-speaking customers.

English Proficiency for Journalism

Participants will learn how English language integral skills can be broadened and applied to journalism for television, radio and online. Some key topics include identifying common grammatical and style writing errors, learning to use the right tense, and developing clear, concise, reader-friendly articles. Participants will be able to cultivate English skills that promote good, professional journalism. Material will be tailored to ensure the training is relevant and applicable to journalistic work situations.

English Proficiency for Law

Our tailored legal English language courses strengthen the important language skills barristers, solicitors, law students, legal secretaries, and legal clerks need in order to communicate better. The training covers vocabulary, grammar, avoidance of common errors, informal / formal expressions and negotiation.

Participants will acquire professional and polished English speaking / writing skills necessary for clearer and fluent communication in legal contexts.

English Proficiency for Logistics

This training assists participants from the front-line to back office to acquire practical English language skills so as to facilitate better communication in the logistics field. By actively engaging in real-life class activities, English progress is assured as fluency and accuracy increases. The training covers writing e-mails, letters, brief reports, calling clients, explaining procedures, writing reports, dealing with complaints, and negotiating situations, etc.

At the end of the course, participants will have learnt the norms for effectively expressing themselves correctly in many areas of the logistics field.

English Proficiency for Manufacturing

There is an increasing trend to develop or broaden professional English language skills in the manufacturing sector. Training Material is customised to enable its relevancy to the needs of the trainees. Each training course will include participants performing role plays that would be simulated from common types of manufacturing situations.

Upon completion of the training, participants will have stronger communication skills and possess a heightened sense of confidence when using English.

Learning is conveyed through real-life situtation in a clinic or similar medical setting with a focus to communicate in a precise, clear and confident manner

English Proficiency for Medical & Health Care Professionals

Our training is suitable for doctors, nurses, therapists, medical receptionists, and other health care professionals who need to use English in the course of their work. The training covers medical terminology, practice in specialist vocabulary and a review of grammatical structures related to health and clinic matters.

Learning is conveyed through real-life situations in a clinic or similar medical setting with a focus to communicate in a precise, clear and confident manner.

English Proficiency for Merchandising

This training is suitable for merchandisers who need to improve their speaking and writing English language skills in order to effectively communicate in an increasing international business context. To consolidate learning, material will be taken from actual business situations. Aspects of introductions, relationship building, meetings, negotiations, presentations, routine e-mails, specifications, complaint handling, reports, proposals, telephoning, etc can be adopted.

The course will enable trainees to acquire greater fluency and confidence when conducting business in English.

English Proficiency for Pharmaceutical Industry

This training uses a practical and task-based approach that is aimed at promoting speaking, listening, writing and reading English language skills of personnel within the private and public sector pharmaceutical industries. Depending on the background of participants (receptionists, sales executives or pharmacists) topics could include persuasive selling, highlighting benefits, negotiating, explaining, comparing, telephone handling, making appointments, greeting & introducing people, asking for personal data, symptoms, common ailments, advising, cautioning, answering questions, recommending, advising on medication, dosage, side effects, etc.

The aim is to nurture an increased ability and confidence when communicating to English-speaking customers, patients, clients and other health care professionals.

English Proficiency for Property Agents / Real Estate

A training course designed for assisting property / real estate agents to master the appropriate English language skills to perform their duties more effectively when dealing with English speaking customers.

Areas covered are talking about property markets, asking polite questions, making appointments, interviewing prospective clients, accompanying clients to property site, talking about measurements, describing units, comparing other properties, discussing conditions of sale, negotiating, and drawing up real estate contracts.

After completiing the course, participants can expect to express themselves more comprehensively better and communicate more confidently.

English Proficiency for Property Management

The training is designed for upgrading essential English language skills of property management personnel, from front-line security to back office management.

The course will improve the use of English in many property management contexts including but not limited to daily routine tasks, giving instructions, building and fire safety, describing facilities, dealing with and supervising contractors, responding to enquiries of tenants and owners, providing assistance to visitors, giving directions, coping with emergency repair & maintenance matters, handling complaints, explaining procedures. Writing skills, such as e-mails, memos, notices, and brief reports, can be combined if required.

English Proficiency for Public Relations

Participants will develop a high degree of English proficiency in public relations writing and speaking skills. Focus will be on acquiring English language skills when reviewing grammar, usage, style and tone, planning and writing copy, revising and editing texts (news releases, newsletters, memos, letters, e-mails, reports, etc), as well as developing enhanced verbal skills for presentations and handling media interviews. Special reference is given to learning non-verbal communication and cross-cultural issues in the PR field.

Attendees will be able to practise and improve the key English language communication skills and techniques which are essential for effectively performing public relations tasks.

English Proficiency for Public Sector Departments

This professional training will help civil servants or other public administrators at any level to communicate more effectively in English. Material will be tailor made to meet the specific English language needs of the department. Depending on the department, writing tasks could include civil service report writing, maintaining a modern writing style, notices, proposals, routine replies to the public, formal writing, maintaining an objective style & tone, etc.

After attending the training, it can be expected that the participants will have significantly increased their ability to speak and write better English resulting in greater public administrative efficiency and overall public satisfaction with services.

English Proficiency for Restaurants

This training is designed for all staff, from cashiers to manger grade in Chinese and international restaurants, to communicate more effectively to their English speaking customers and colleagues. It strengthens many English high-usage essential grammatical structures and develops a greater knowledge of English vocabulary through interactive class activities. The practical English language skills gained on this course can readily be applied to everyday restaurant situations. Attendees will learn about answering telephone calls, taking messages, taking reservations, answering enquiries, conducting reception duties, explaining restaurant facilities for functions, taking food & beverage orders, dealing with complaints, etc.

Upon completion of the course, participants are expected to improve their respective work tasks in English with much more confidence.

English Proficiency for Retail Sales - Frontline

The focus of this course is on improving specific English speaking skills for all frontline retail staff from elementary to advanced levels. Participants will be adequately prepared to use English in a wide range of telephone and face-to-face retail situations, such as welcoming customers, ascertaining customer needs, showing a range of products / services, using FAB, cultivating up-selling techniques, handling complaints, saying goodbye effectively, and much more.

By the end of the training, particpants will have improved their English skills as well as fostered a greater sense of confidence when dealing face-to-face with English speaking customers.

English Proficiency for School Teachers

In-service or pre-service teachers, who need to use English for teaching but need a practical, refresher course to brush up their English skills, will find this tailored training beneficial. Such English language training is suitable for primary and secondary school teachers, from government, international and other educational sectors. Using authentic materials, a full range of language skills required for using English as the medium of instruction in Hong Kong classrooms will be explored.

Participants can view this training as part of their professional development for which they will be equipped with the necessary skills to achieve better results when conducting classroom teaching in English.

English Proficiency for Secretaries and Personal Assistants

Secretaries and personal assistants will be provided with the opportunities to learn about written and oral English skills needed to perform well in a variety of everyday work situations. Areas of focus include note taking, minutes, email, fax and letter writing, telephone communication, meeting and event organising, scheduling, making travel arrangements, dealing with reception of visitors, and selected topic areas important for the daily performance of company communication that require the use of English.

English Proficiency for Security Guard Industry

English language skills training is available to all types of security personnel whether it be for those in the industrial, retail, property management, airport and mobile fields. The training is to familiarise and build up practical English language skills for the increased performance of everyday security guard work. Both speaking and writing tasks can be introduced and areas covered could include the following: asking questions, providing clarifications, making requests, suggesting, giving directions, explaining procedures, advising on safety regulations, rendering gate duties, identifying procedures, controlling access, patrolling, etc.

By the end of the course, participants will gain a greater range of structures, vocabulary and confidence when using English in their work.

English Proficiency for Shipping Lines

This course is designed to equip participants with professional English writing and speaking skills for successfully accomplishing daily shipping office business transactions and communications. There is real-case training in specific language and skills required in e-mail, memo, report writing, telephone, meeting, negotiation, and presentation oral skills within the shipping industry.

The training provides quality customer care for shipping companies that have a need for clear, correct, and professional use of English.

English Proficiency for Telecommunications

We provide practical and wide-ranging English language training courses that are aimed at the specific needs of the telecommunications industry.

Upon successful completion of training, participants will have acquired the means to deliver quality customer service with a more confident professional approach to English-speaking customers.

English Proficiency for Transport Industry

The training is suitable for professional drivers (company, limousine, bus, bus tour, train, tram, taxi, and others in the transport industry) and other transport personnel who have limited proficiency in English. The training is customised according to type of industry and provides the English skills needed to handle most everyday situations.

The course not only deals with practising grammar and correcting errors, but due to the practical nature of the training, participants will find it highly useful as they apply their newly acquired English language skills to work-related situations they often encounter.

English Proficiency for Travel Agents

This training provides a wide range of English writing and speaking skills necessary for effective everyday communication by front-line and managerial levels of staff in the travel agent industries. Material is based on realistic topics found daily in travel agents and tour companies. Topics include dealing with enquiries, describing places to stay / facilities, handling bookings, preparing travel itineraries, dealing with complaints, etc.

Upon completion of the course, participants will have the English skills required to not only be able to communicate in English effectively but also provide an ultimate quality of service to English speakers.

English Proficiency for Watch & Clock Industry

This English language training provides practical help for those in the retail section of the watch / clock industry. Topics include greeting customers, building up a relationship, making suggestions, advising, describing time-pieces, selling techniques, explaining prices, handling payment, advising on product care, coping with complaints, up-selling, closing the sale, etc.

Participants will practise and refine their English speaking skills within real watch & clock contexts in the classroom so as to foster a greater sense of confidence when dealing with English-speaking customers.